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About Us

JMA was founded in 2010 by Joanne Rose who is a Chartered Accountant with many years experience in two large local firms. Anna Jordan joined Joanne at JMA in 2016 as an Associate and has since become a Director of JMA in April 2021. 

Our Mission

“Your success is our motivation.”

We have a range of clients in many different industries such as retail, construction, farming, tourism and investment. Each of these industries face different challenges. Our mission is to help business’ succeed by providing the advice and assistance needed to make decisions. We also work closely with our clients to ensure they know where their business is at during the year so they can rest assured there are no nasty surprises at year end.

Our Vision & team

“Committed to service, quality and you.”

Our belief is ‘biggest isn’t always the best’. JMA is a small team who are fully committed to client service and satisfaction. We are focused on creating and maintaining positive working relationships with clients and providing exceptional timely service. We have an excellent experienced support team of Veronica, Kim, Janeen and Talia. Veronica looks after all our administration and company office requirements and comes to us after more than 20 years working in a local chartered accounting firm. Kim has more than 15 years experience in a Chartered Accountancy firm and she assists us in the preparation of our financial statements, GST returns and anything else that is required. Janeen also has experience working in a Chartered Accountancy firm for a number of years, where she worked as an auditor. Talia is our junior accountant and marketing assistant. 

 

 

Founded in 2010 by Joanne Rose, a Chartered Accountant with extensive experience in two prominent local firms, JMA Chartered Accountants has established itself as a trusted advisor to businesses across Kerikeri, the Bay of Islands, and the Cook Islands. Joanne envisioned creating a practice that offers personalised, high-quality accounting services tailored to each client’s unique needs. 

 

 

Expanding Experience

In 2016, Anna Jordan joined the firm as an Associate, bringing over 30 years of experience in public practice. Since then, in April 2021 Anna became director. Together, Joanne and Anna lead a team committed to creating positive client relationships and delivering timely, exceptional service. 

At JMA, we pride ourselves on being more than just accountants. We are proactive business advisors dedicated to helping our clients maximise their business potential. Whether you require assistance with a specific project or seek an ongoing partnership, we have the expertise and resources to support your success. 

“Working with Anna at JMA has been an absolute game-changer for our business. She keeps everything organised, communicates clearly, and always takes the time to explain things in a way that makes sense. Nothing is ever a hassle, she’s responsive, knowledgeable, and genuinely supportive. Highly recommend Anna and the team at JMA!”

Jacob Fewtrell | Insight Media

I can’t recommend Joanne highly enough. She’s not just an accountant - she’s a lifesaver when it comes to keeping my finances in order. Joanne is incredibly knowledgeable, organised, and always goes above and beyond to make sure everything is done right and on time. She explains things in plain English (no confusing accounting jargon!) and genuinely cares about helping me make the best decisions for my situation. With her, I feel confident and stress-free knowing my accounts are in such capable hands!

Andrew Donaldson | Labourhood Limited

"We've been with JMA since we started our business two years ago. Anna has helped us hugely through all the challenges of starting a new business, she's a great accountant and business adviser and we wouldn't be where we are now without her."

Finn Topzand & Merle Taendler | Far North Heat Pumps

'' Our busy accommodation business in Rarotonga has engaged JMA Accounting to prepare our Cook Island financial statements, our New Zealand personal tax returns as well as preparing annual financial statements for our family trust since 2012. In this time we have always found Joanne and her team to be the utmost professionals in every way. Advice has always been forthcoming and appreciated in complex areas such as Trust Law and a knowledge and understanding of Cook Islands tax law. This has enable us to require only one accountant for both countries. Communication is always quick and precise and returns prepared on time. We look forward to continuing our ongoing relationship with JMA.''

Adam & Sarah Nixon | Taakoka Muri Beach Villas, Rarotonga, Cook Islands

"Anna Jordan, Director of JMA Accountants has managed the accounting for our trading and service business for over 15 years. Throughout, we have received consistent and exceptional support from Anna, both professionally and personally. It's been Anna's mission to know our business systems inside out. She has a natural feeling for figures and embraces the wider picture with an in-depth knowledge of the workings of Xero which we use for our annual accounting, GST, wages, and taxation requirements. She is always available to help with efficiently tracking down and solving any errors we may have made when recording or reconciling transactions. We have no hesitation in highly recommending Anna and JMA Accountants to anybody looking for a professional, friendly, and efficient accounting service."

Paul & Carol Rose | P & C Rose Holdings Limited

"I trust JMA completely. They are approachable, quick to respond, and genuinely care about the success of my business. JMA are not just accountants - they are people I trust and enjoy working with. Joanne always ensures we have our taxes paid when due. "

Grant Wilkinson | Wilkinson Glass

"We have been working with Anna Jordan as our Accountant and Body Corporate Secretary for more than 17 years and we are still impressed with her excellent ability to humanise the accounting processes and requirements. Business wise Anna has always offered us sound advice on the seemingly ever-changing tax and reporting requirements, changes in technology, and outside of that, sage advice in acting as our personal accountant. Some may see having an accountant as a necessary evil that adds yet another cost to business.....we see Anna's work with us as a cost effective, necessary and integral part of our business and personal fiscal requirements."

Vivienne Shaw | Pioneer Waterfront Apartments, Paihia, Bay of Islands

"JMA Accountants combine in-depth knowledge of New Zealand taxation law with sound, practical business advice that has been invaluable to our small business over the years. Their responses to queries are always prompt, thorough, and easy to understand, and their ability to anticipate potential issues before they arise gives us real confidence that they have our best interests foremost. Professional, approachable, and consistently reliable, they make navigating complex financial matters straightforward."

Meg | Matariki Contracting

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